UX research has outgrown its usability-testing roots. Today, it plays a critical role in shaping products, reducing risk, and informing business strategy, yet many researchers stepping into leadership roles lack the guidance to make that transition with confidence.

In this guide, Dr. Emmanuelle Savarit draws on two decades of experience leading research teams to show how UX research becomes a strategic powerhouse. The book covers how to build high-performing teams, align research with business goals, earn credibility at the executive table, and lead the first 365 days with clarity and impact.

It also includes practical tools, a first-year leadership roadmap, and a bonus chapter on AI, exploring the role UX research must play in shaping ethical, human-centered AI adoption.